Recently, OTT services have become extremely popular with many viewers.
Since the COVID-19 outbreak, staying at home has increased, boosting the need for OTT services.
OTT platforms offer multiple contents via the internet.
Netflix, Watcha, and TVING are well-known examples.
Different from cable TV, OTT lets users watch what they want, when they want.
OTT’s popularity comes from several factors.
First, users can access many genres in one place, giving them more options.
Users can pick movies, dramas, or shows according to their interests.
In addition, OTT is cheaper than conventional subscription TV.
Watching on phones or tablets anytime is a major benefit.
Recently, increasing subscription prices Online content have caused 부담 for many users.
Therefore, many viewers are turning to free streaming platforms.
Advertising-based services provide content at no charge.
Cost-conscious users find this model attractive.
Recently, FAST services have gained attention as an example of ad-based streaming.
For example, KT launched a FAST service called “Gi Live,” drawing public interest.
As the traditional market slows, FAST is becoming a new profit model.
The biggest advantage of free streaming is that there is no cost burden.
It also offers various content, expanding user choice.
However, users must watch advertisements, which can be inconvenient.
Also, content quality may be lower than paid OTT services.
OTT and free platforms are expected to grow further.
Free models could gain stronger popularity.
Being able to watch without cost is highly appealing.
I believe harmony between paid and free services is essential.
Blending both models offers better choices to viewers.
The future of streaming services is exciting to watch.